About Me
I am a Product Enthusiast graduated from SRCC, DU.
Love to solve Consumer and Business problems using technology.
Nuclei Case Study
Case Study on Vahan
Identifying Target Persona and Market of Vahan including Guesstimates and competitor analysis. Building a Roadmap along with the Key Metrics to track with AAARR framework and Dashboard Design.
AirBnB Case Study
Dmart Case Study
Design Swiggy Delivery Partner's App
Cogoport Case Study
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Phone Pe
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Increase Phonepe Adoption
Flipkart Wholesale
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potential reasons behind the decrease of Flipkart Wholesale feature and strategy to increase it with and without any discount offers.
Improve Whatsapp Disappearing Message Feature
Kirana Club
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Analysis of the Kirana Club app and the product that hooks, which would build to drive higher week 4 retention?
AirBnB Case Study
Dmart Case Study
Design Swiggy Delivery Partner's App
Cogoport Case Study
Phone Pe
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Increase Phonepe Adoption
Flipkart Wholesale
-
potential reasons behind the decrease of Flipkart Wholesale feature and strategy to increase it with and without any discount offers.
Improve Whatsapp Disappearing Message Feature
Kirana Club
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Analysis of the Kirana Club app and the product that hooks, which would build to drive higher week 4 retention?
CashKaro
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Login / Join Flow
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Heuristic Analysis Report
Cashkaro
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Improving Referral AcquisitionVolume
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Analysis Report
Business Model Canvas & Value Proposition Canvas
Case Study on FoodTech in India Part I
Collaborated with other PMs, Engineers, and operations to research about FoodTech industry in India. Performed-
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Competitor Analysis
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User Research
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Designed Sketches, Wireframes, and Prototypes for the same
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Also created a working MVP using the AppiePie platform
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Performed Usability testing
Case Study on Vahan
Identifying Target Persona and Market of Vahan including Guesstimates and competitor analysis. Building a Roadmap along with the Key Metrics to track with AAARR framework and Dashboard Design.
Designed HealthApp using wireframes
Designed Wireframes for HealthApp as a design challenge and Wireframing and Prototyping exercise
Tools used-
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Balsamiq
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Marvel App
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Whimsical
Red Bus Case Study
Defined Key Metrics for RedBus that needs monitoring to improve its Transactional funnel.
Derived major User segments, and Growth strategies for RedBus.
Survey for Online Furniture rental space
Conducted a survey to understand user needs/demands in furniture rental space.
Stated Hypothesis and Objectives, Identify population size for the target audience, calculated sample size, conducted Survey, and analyzed the data collected.
User stories Prioritisation for Uber app
Prioritization of User stories for increasing Revenue. Using Methods:
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MoSCoW
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RICE
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Impact Vs Effort
Business Model Canvas & Value Proposition Canvas
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BMC & VPC of Lyft’s expansion into the Indian market and detailed report considering OLA and Uber as competitor.
Case Study on FoodTech in India Part II
Further developed FoodTech case study with-
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Key Metrics based on AARRR
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Designed Analytics Dashboard
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Growth strategies
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Product Roadmap
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Product and Sprint Backlog
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PRDs
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Efficient GTM Strategy
Designed Health App using sketches
Created HealthApp as a design challenge and a sketching exercise, implementing multiple features such as Goal setting, Calorie counting, and burning implementation, sharing progress with Family and friends as well as tracking and monitoring Body status using external applications
Case Study on Flatmate finding service
Case study on Flatmate finding service. Created personas and user journey maps through user research methods such as interviews. The motive for the case study is to-
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Understand the pain points of the users
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Identify the goals which the users want to achieve
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User demographics
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User motivations and personality
Competitor Analysis for PharmEasy
Conducted a competitor analysis of the online medicine market
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Identified direct and indirect competitors
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Compared the company backgrounds of- Goals, mission, strategies, current employees, funding, revenue details, founders’ profiles.
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Compared the business models
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Compared the strengths and weaknesses
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Compared the product details and performances, and Future initiatives
Key Metrics for SAAS Product
Identified the relevant metrics for a SAAS product such as Zoom using AARRR framework.
Build the wireframe for the analytics dashboard, which will monitor all these relevant metrics. This dashboard will help to visually track, analyze, and display key metrics and data points to monitor the health of the product.
Product Critique of Headout App
Product critique for the Headout mobile application.
Designed Epics, User Stories, and Acceptance criteria for Search
Created Epics, User stories and defined acceptance criteria for Hotstar search functionality